MENLO PARK, Calif. — Facebook is making it a lot easier for companies to run their business through Facebook. The social network will open up two new sections: Shopping and services, which allows businesses to feature their products and services directly from their Facebook pages. Facebook COO Sheryl Sandberg introduced the update during a press

Are you using Instagram to promote your business? Want to increase your exposure? Making a few simple tweaks to your Instagram marketing can generate more engagement and increase the visibility of your content. In this article you’ll discover how to get more exposure for your brand on Instagram. #1: Embrace the Hashtag Descriptive hashtags on Instagram

Facebook introduces new features all the time, and slowly rolls them out to users. It’s difficult to keep up with all the changes, or know what’s new and useful in the world’s largest social network. So we are revisiting the best things to come from Facebook recently, in case you missed any of them. Of

Lets face it, having a website is a must for any business in this Digital World. How often have you had to respond “It’s Under Construction” as the excuse for not having a digital presence? Did you know that you are missing out on over 50,000 St.Lucians and over 1 Billion people globally who access

If Facebook‘s ever-flowing News Feed does not satiate your thirst for videos of babies and weddings, you’ll like the platform’s new feature. The site now lets you detach a video from the News Feed and move it anywhere within the browser window, so you can scroll Facebook while watching. The option is accessible via an

A local Digital Marketing Company managed by a young St.Lucian entrepreneur has partnered with 5 Global Website giants to provide 100 different marketing products and services to businesses in St Lucia and the Caribbean. The Alpha Innova Group has formed strategic partnerships with Tech Giants: Godaddy, Hostgator,Vistaprint, Google and Tripadvisor in its quest to provide

    Facebook cleared a major regulatory hurdle in its acquisition of WhatsApp on Thursday when the Federal Trade Commission approved the deal with a warning on privacy obligations. The $19 billion deal will still need to gain approval from international regulators, but the OK from the FTC is an important step in the process

  Twitter is gradually rolling out a major redesign of user profiles, starting on Tuesday. The new look, which Twitter was testing in February, adds a lot more user information and several new features — and it looks quite similar to Facebook’s user profiles. The new profile features a larger user photo and customizable header image. Twitter highlights

How effective are certain channels are when it comes to driving traffic to publisher sites? The answer is a bit complicated. Good thing for you, VigLink recently gathered some excellent data to share on that specific topic. Allow me to break it down by focusing on three social media insights you really need to know. Last month, VigLink announced the launch of Publisher Roundtable,

Social Media is a Utensil that businesses can use to communicate with customers. It consists of actions such as Blogging, Sharing Photos, Videos, Internet Memes and other forms of material. This communication is usually executed using Facebook, Twitter, YouTube, Google+, LinkedIn and numerous other Social Networks. Using Social Media as a form of Marketing can