Settling on a price for your products can be an absolute nightmare. Between monitoring competitors to make sure you stay competitive, managing production costs, keeping up with fluctuating prices of materials and — on top of all that — making sure customers will actually purchase your product, it’s easy to feel overwhelmed and unsettled during

Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is informative, entertaining and interesting. Marketers regularly cite challenges around producing enough engaging content. A lot of the