This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. A company website is a must-have in today’s Internet-driven economy. But while most companies have a website, few use them to their full potential to drive sales and revenue. That’s a shame,

As a writer by trade, it’s not easy for me to utter these words, but I’m not going to lie: On social media, a picture is worth a thousand words. It’s true. Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention than