Can Apple Incorporate Its New Brand Without Missing a Beat?
Friday, 09 May 2014
by alphainnova
Apple’s a very secretive company, but it’s a good guess that there’s no playbook in its Cupertino headquarters for incorporating an existing consumer brand into its portfolio. That’s because Apple has never done anything remotely close in its 38-year history. The company has made more than 50 major acquisitions, but they’ve all been technology companies
- Published in Latest posts, Tech