The lineup of Apple products hasn’t changed all that much from when Steve Jobs stepped down as CEO nearly three years ago. Sure, there’s a plastic iPhone model, a tinier tablet and a new desktop that looks like a little black garbage can, but for the most part, Apple remains a smartphone company that also

Apple’s a very secretive company, but it’s a good guess that there’s no playbook in its Cupertino headquarters for incorporating an existing consumer brand into its portfolio. That’s because Apple has never done anything remotely close in its 38-year history. The company has made more than 50 major acquisitions, but they’ve all been technology companies